Voiceover ethics – a shortcut to hypocrisy?
This morning I received a tweet from a skin cancer fundraiser about Boots’ decision to ‘ban low price competitors using star rating sun creams.’ The tweet pointed to this story. If it’s true – and as we’ve learned the veracity of some journalists’ claims can sometimes be dubious – then it really is an…
[Read more]The creative challenge of Spotify
Increasingly I’m being asked to record ads that will be broadcast on Spotify. (For those who don’t know, Spotify is an online music sharing site, partly funded by advertising). Recording material like this offers a few creative challenges to the copywriter and the voiceover (and probably the producer too). Medium…
[Read more]Emma gets appy…by becoming a man
A few months ago, I had an idea to create a fun iPhone app. I can’t give too much away yet as it’s in production...but I can reveal how it’s evolved. The app is going to focus on a comedy character I’ve created. I figured that I should use social…
[Read more]“Could you stop doing that funny pause, please?”
While I was recording a clutch of television scripts the client asked me to “stop doing that funny pause.” As gently as I could, I explained why that was impossible. “Why do you keep doing that?” said the client. “Doing what?” I said. “That pause thing.” “What pause thing?” “The…
[Read more]Cutting edge discussion: how to say road names in a commercial
Wondering how I stumbled across this seemingly dull topic? You’re not alone. Well, pull up a pouffe and let me tell you... Controversy Voicing commercials for the telly and the radio can be a controversial business. An innocuous question can easily turn into spirited discussion, then heated debate and before…
[Read more]Facing the nation on the telly – the key issues
Unless they think of a more exciting item, I’m on ‘The One Show’ on BBC1 tonight. It’s a big deal, going on the telly. Especially when you’ve hidden in the comfort of your own converted lavatory for donkey’s years. How am I coping? Hair First of all, the personal grooming…
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