Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

Voiceover ethics – a shortcut to hypocrisy?

This morning I received a tweet from a skin cancer fundraiser about Boots’ decision to ‘ban low price competitors using star rating sun creams.’ The tweet pointed to this story. If it’s true – and as we’ve learned the veracity of some journalists’ claims can sometimes be dubious – then it really is an…

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The creative challenge of Spotify

Increasingly I’m being asked to record ads that will be broadcast on Spotify. (For those who don’t know, Spotify is an online music sharing site, partly funded by advertising). Recording material like this offers a few creative challenges to the copywriter and the voiceover (and probably the producer too). Medium…

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Emma gets appy…by becoming a man

A few months ago, I had an idea to create a fun iPhone app. I can’t give too much away yet as it’s in production...but I can reveal how it’s evolved. The app is going to focus on a comedy character I’ve created. I figured that I should use social…

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