Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

more poetry please

I’ve had a lot of feedback from the Poetry in Ads blog I did last week.  This homage to commercial couplets was written by Brain Shelf, a regular blog reader, and it’s a work of GENIUS. Your children are  precious. You love and adore them. You imagine their lives, What…

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the two women talking sketch

Two women talking...naturally Now, when I say ‘two women talking’ I’m referring to the ubiquitous ‘two women talking’ sketch you hear in very bad radio commercials. This, dear Reader, bears no resemblance to any normal conversation that has ever been uttered spontaneously in the entire history of the universe by…

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voxpops – why sounding normal is so very hard…

The voice of the people A Voxpop – literally the ‘voice of the people’ – is an advertising term for words spoken by apparently real, genuine punters.  Voxpops are put in ads to offer robust testimonials intended to convince the audience to buy into the features and benefits of the product or service…

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Secretly, I want to be a local radio newsreader…

http://i47.photobucket.com/albums/f158/jasaeve/work/Newsreader--animated.gif I love local radio newsreaders   Newsreaders have a lot to offer.  They do.  You’ve got to love the unique style of delivery they bring to our hourly bulletins: the effortless way they slide from a downbeat story about war / natural disasters / plague to fluffy human interest items,…

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