Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

the two women talking sketch

Two women talking...naturally Now, when I say ‘two women talking’ I’m referring to the ubiquitous ‘two women talking’ sketch you hear in very bad radio commercials. This, dear Reader, bears no resemblance to any normal conversation that has ever been uttered spontaneously in the entire history of the universe by…

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voxpops – why sounding normal is so very hard…

The voice of the people A Voxpop – literally the ‘voice of the people’ – is an advertising term for words spoken by apparently real, genuine punters.  Voxpops are put in ads to offer robust testimonials intended to convince the audience to buy into the features and benefits of the product or service…

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Secretly, I want to be a local radio newsreader…

http://i47.photobucket.com/albums/f158/jasaeve/work/Newsreader--animated.gif I love local radio newsreaders   Newsreaders have a lot to offer.  They do.  You’ve got to love the unique style of delivery they bring to our hourly bulletins: the effortless way they slide from a downbeat story about war / natural disasters / plague to fluffy human interest items,…

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the power and prejudices of received pronunciation

“It is impossible for an Englishman to open his mouth without making some other Englishman despise him.”  (George Bernard Shaw, Preface to Pygmalion, 1910) In advertising broadcast media, speaking in RP is essential. The attitudes generally held about RP suggest we feel that RP speakers are well-educated, authoritative, persuasive, intelligent…

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