Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

voxpops – why sounding normal is so very hard…

The voice of the people A Voxpop – literally the ‘voice of the people’ – is an advertising term for words spoken by apparently real, genuine punters.  Voxpops are put in ads to offer robust testimonials intended to convince the audience to buy into the features and benefits of the product or service…

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Secretly, I want to be a local radio newsreader…

http://i47.photobucket.com/albums/f158/jasaeve/work/Newsreader--animated.gif I love local radio newsreaders   Newsreaders have a lot to offer.  They do.  You’ve got to love the unique style of delivery they bring to our hourly bulletins: the effortless way they slide from a downbeat story about war / natural disasters / plague to fluffy human interest items,…

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the power and prejudices of received pronunciation

“It is impossible for an Englishman to open his mouth without making some other Englishman despise him.”  (George Bernard Shaw, Preface to Pygmalion, 1910) In advertising broadcast media, speaking in RP is essential. The attitudes generally held about RP suggest we feel that RP speakers are well-educated, authoritative, persuasive, intelligent…

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the girl in the office

Here’s a glimpse into a conversation I have many, many times a month. Customer: But the girl in the office could record our on-hold message. She’s got a lovely voice. She sounds like Carole Vorderman. Me: Why were you thinking of hiring a professional voiceover? What made you think of contacting me?…

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