Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

Portraying heartbreak

As one of the first commercials I recorded this year I was asked to voice this ad for a divorce lawyer. (January is boom-time for divorces, apparently). My brief was to sound heartbroken, scared and desperate. I was also asked to sound as 'real' as possible. This was challenging as…

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How to voice a tear-jerker

Sometimes voiceovers are asked to create real emotion. Like, real emotion. Sometimes a script demands that I have to cry. Actual tears! Now there's nothing worse than listening to fake crying. That dry, choking, coughy sound that sounds so technical and has no…

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Doing this job makes me cry

This job often moves me to tears. Some of the ads I'm asked to record are genuinely upsetting - tackling serious issues like drink-driving, drug abuse, domestic violence, grief. And in these commercials, I have to cry.…

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