Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

BREAKING NEWS: Awards are in the air!

I heard yesterday that a radio commercial I worked on has been nominated for TWO awards! The Cream Awards and the London Internationals. (These are bloody brilliant awards to win, so keep your fingers crossed). This commercial is special because it's beautifully…

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- By Emma 6 comments

It’s radio, see?

The phone rang. "We've got an ad to make," said the producer, miserably. "Great!" I giggled. "It's a TV ad. Er...except it's not." "Eh?" "It's a radio ad...but the writer's written a (BLEEP) telly ad. Again." Then the producer said something that not even I can bring myself to write…

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- By Emma 2 comments

Disrupt, adapt…or…well, what?

This quarter's Rajar radio listening figures come out today. It's a tense time for radio stations up and down the country. If Rajar figures are up, you can guarantee that Rajar is absolutely the most insightful, most reliable tool for measuring listening hours in the entire history of humanity. If…

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- By Emma 2 comments