Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

 illustration - initial  illustration - active
voiceover

voxpops – why sounding normal is so very hard…

Voiceovers are often asked to sound like real people. But how real does the client really want it? Emma examines the subtle art of acting like a normal human being.
Read More
voiceover

Secretly, I want to be a local radio newsreader…

Emma explains why she so admires the unique vocal style of local radio newsreaders in a homage to their special talents. Have a listen to her podast ‘audition’ – do you think she has a future as a radio newsreader??
Read More
voiceover

poetry in commercials – why poetry should be handled with care…

Emma discusses the use of poetry in radio ads – where it turns up, why (arguably) it shouldn’t, and why the rhyming couplet is the copywriter’s favourite friend.
Read More
voiceover

the power and prejudices of received pronunciation

When I first started voicing, I felt embarrassed to use Received Pronunciation (RP). It felt false, fake, as if I was ‘putting it on’…and I was. The RP accent was nothing like my normal northern-accented speaking voice and it didn’t feel comfortable, it didn’t feel ‘me.’ I found it really awkward to say ‘ah’ instead of a hard ‘a’ sound, a cutesy ‘u’ instead of a flat ‘oo’ as in ‘book’ in words like ‘cut’ and so on. But I knew that any hang-ups I had about my personal identity being challenged by becoming a confident RP speaker were largely irrelevant – the choice was stark: get used to doing RP or forget being a voiceover.
Read More
voiceover

one of the most bizarre ads i’ve ever voiced

Today I had to voice one of the most bizarre ads I’ve ever done, ever.
Read More
voiceover

the girl in the office

Here’s a glimpse into a conversation I have many, many times a month.
Read More
voiceover

scams

Today I was asked to record something for a ‘mystic phone line.’ I declined to record it.
Read More
voiceover

dodgy translations

My overseas customers are great. They’re a fab, (mainly) easy-going bunch of people to work for who send me scripts with clear pronunciation guides and plenty of lead-time. But sometimes, just sometimes, they send me some really dodgy English translations.
Read More

Some of Emma’s clients

Testimonial image
“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
Chris Stevens, director, Devaweb
Testimonial image
“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”
Mike Wyer, BBC