“I want to hear the sexy.” The joy of giving direction to a professional voiceover.
I love it when clients are passionate about what they do. I love it when clients give me direction. I ask them to imagine I'm the audio equivalent of plasticine; I want them to shape me into whatever form they prefer. Many clients take giving direction to a…
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“Can you sound as if you’ve been on a skiing holiday in the past 12 months?”
Now I'm all for advertisers having a clear idea of who they're targeting. Actually, I love it. Just look at Sky AdSmart, Facebook advertising and the wonder of Spotify. It means advertisers can target consumers by postcode, demographic,…
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