Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

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Christmas

Being Kevin’s carrot mum – voicing the Aldi Christmas campaign

It’s not every day you’re asked if you can sound like a panicky root vegetable. Well, I say that, but...
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Coronavirus

“You have to sound serious. You have to alarm people.” Voicing for a public health emergency

The email I received from the client was stark. “In this commercial, you have to sound serious. You have to...
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Received Pronunciation

Some Pathé News style ads, specially produced for the VE Day 75th anniversary

  Delighted to have voiced these beautifully produced Pathé News style ads for Tesco Mobile with Bauer Media as part...
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Commercials

Over-written scripts: How to somehow make time seem slower

  Voiceovers are Time Lords. We’re given scripts to read that have to fit into a fixed period of time...
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Direction

“I want to hear the sexy.” The joy of giving direction to a professional voiceover.

I love it when clients are passionate about what they do. I love it when clients give me direction. I...
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Accents

A selection of Christmas characters

It’s beginning to look a lot like Christmas. In the world of the pro voiceover, it’s Christmas all year round...
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Accents

Have a listen to my brand new showreel

Getcha ears around this one. It’s a mashup of some of the voices I’ve been asked to do lately. All...
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Commercials

Essential listening: The importance of accurate, responsible radio advertising

Nobody wants to hear rubbish on their radio, do they? Well, I don’t. And radio commercials need to uphold the...
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Some of Emma’s clients

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“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
Chris Stevens, director, Devaweb
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“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”
Mike Wyer, BBC