Over-written scripts: How to somehow make time seem slower
Voiceovers are Time Lords. We're given scripts to read that have to fit into a fixed period of time - usually 10, 20, 30 or 40 seconds. But copywriters rarely actually write scripts that will fit into (for instance) 30 seconds without a helluva squeeze. This can be due to…
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“Can you break physics and make this commercial read to time, please? Thanks!”
Conversation with producer mate about overwritten script, yesterday. Me: This is never gonna fit into 30 seconds Him: Maybe if we make the font smaller? Me: I could voice it in a really tiny voice? Him: Let's do that. HAAAAA. It's ridiculous, right? But trust me, this happens every…
[Read more]How to voice a radio campaign
Now before you start I realise that title might sound a bit, you know, arrogant. Like I'm the font of all knowledge. I'm not. (As any producer who's heard be struggle to voice the words "there are a" at speed. Honestly, I sound like a troubled seal). But I can…
[Read more]One more reason why I love local radio ads
I just love this commercial's opening line. Go on, have a listen. It is indeed a work of beauty...in more than one sense. To learn more about Botticelli's Venus, click here.
[Read more]The things you find, eh?
I was rummaging in my filing cabinet - as I tend to on grey Tuesday afternoons - and I came across this. Yep, it's the original script from the first session I recorded for London Underground. Me? A hoarder? Noooo.
[Read more]“Can you sound as if you’ve been on a skiing holiday in the past 12 months?”
Now I'm all for advertisers having a clear idea of who they're targeting. Actually, I love it. Just look at Sky AdSmart, Facebook advertising and the wonder of Spotify. It means advertisers can target consumers by postcode, demographic,…
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