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Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.
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Over-written scripts: How to somehow make time seem slower
Voiceovers are Time Lords. We’re given scripts to read that have to fit into a fixed period of time –...
advertising
“Can you break physics and make this commercial read to time, please? Thanks!”
Conversation with producer mate about overwritten script, yesterday. Me: This is never gonna fit into 30 seconds Him: Maybe...
advertising
How to voice a radio campaign
Now before you start I realise that title might sound a bit, you know, arrogant. Like I’m the font of...
Outtakes
One more reason why I love local radio ads
I just love this commercial’s opening line. Go on, have a listen. It is indeed a work of beauty…in more...
Mind the Gap
The things you find, eh?
I was rummaging in my filing cabinet – as I tend to on grey Tuesday afternoons – and I came...
Agencies
“Can you sound as if you’ve been on a skiing holiday in the past 12 months?”
Now I’m all for advertisers having a clear idea of who they’re targeting. Actually, I love it. Just look at...
advertising
It’s radio, see?
The phone rang. “We’ve got an ad to make,” said the producer, miserably. “Great!” I giggled. “It’s a TV ad....
Accents
Extraordinary scripts
I love great radio creative and I love brave clients even more. When the two collide, it means I...
Some of Emma’s clients
“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”