Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

over-written scripts

If there’s one thing that’s going to kill the success of a radio commercial it’s an over-written script. Many’s the time I get sent a fax with gazillions of words and the legend “30 seconds” at the top of the script. Now I know, and the producer knows, that there’s no way…

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