Blog

Welcome to Emma Clarke’s global soapbox – the antidote to modern living, encapsulated in a series of freewheeling rants.

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Commercials

Essential listening: The importance of accurate, responsible radio advertising

Nobody wants to hear rubbish on their radio, do they? Well, I don’t. And radio commercials need to uphold the...
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Character voices

One of the most bizarre but brilliant ads I’ve ever recorded

This bizarre but brilliant ad is one of the daftest things I’ve recorded this year. And by God, that’s saying...
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Pronunciation

Struggling with scary pronunciation

When you’re voicing for international clients, it’s essential to get a good pronunciation guide. And even then, we can sometimes...
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Sore throat

Today I have a sore throat

It’s never good to be without a voice. It’s especially bad when you’re a professional voiceover. But today, I’ve had...
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Stupid stuff

Very stupid out-takes

Today I got an email from a client. “Do you want to be the voice of Sexually Transmitted Diseases?” Reader,...
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Outtakes

One more reason why I love local radio ads

I just love this commercial’s opening line. Go on, have a listen. It is indeed a work of beauty…in more...
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Agencies

“Can you sound as if you’ve been on a skiing holiday in the past 12 months?”

Now I’m all for advertisers having a clear idea of who they’re targeting. Actually, I love it. Just look at...
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Accounts

My accounts guy is lolarious!

I’ve written elsewhere about why I love my accounts guy. Here’s just one more reason. This is an email he...
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Some of Emma’s clients

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“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
Chris Stevens, director, Devaweb
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“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”
Mike Wyer, BBC