one of the most bizarre ads i’ve ever voiced

Today I had to voice one of the most bizarre ads I’ve ever done, ever.  It was about children not getting enough exercise and pivoted on the idea that an inactive child is a child who’s destined to be forever shackled to a sedentary life. (There were sound effects of actual shackles…) The agency wanted me to sound regretful and morose and to engender a feeling of shame in parents everywhere. One of my lines was: “This is the sound of a child doing inactivity.”

Leaving the grammar aside for a moment, surely inactivity by its very nature, is silent??And silence, surely, doesn’t involve big noisy shackles?? And if you’re ‘doing’ inactivity you’re doing something, so that’s not being inactive, is it??

Is it me? Am I taking this too seriously??

 

Photo by Gratisography

The British Class System – how can it be spotted in radio ads

why i’ll never do porn

“Can you sound like a mad clown in a cowshed?”

Previous Blog Next Blog
Avatar image

Emma Clarke

Emma is an award-winning voiceover, broadcaster and writer. Want to find out more about Emma?
Read more about Emma
Read some TestimonialsGo back to Home

Some of Emma’s clients

Testimonial image
“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
Chris Stevens, director, Devaweb
Testimonial image
“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”
Mike Wyer, BBC