“You have to sound serious. You have to alarm people.” Voicing for a public health emergency

The email I received from the client was stark.

“In this commercial, you have to sound serious. You have to alarm people. People need to realise Covid-19 rates in Hull are critical.”

My brief was clear: this commercial HAS to work.

This is an audio blog about voicing a commercial telling people they’re facing a real and present danger to public health.

You’ll hear how I interpreted the brief, the session audio I sent to the producer and then finally the finished advertisement.

As I explain in the audio, of all the commercials I’ve ever voiced, I’ve never wanted one to be more effective than this one.

Want to hear more accents? Click here.

Want to hear something more light-hearted? Click here!

An out-take with a double-take

A fan writes…

How to enjoy waiting

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Emma Clarke

Emma is an award-winning voiceover, broadcaster and writer. Want to find out more about Emma?
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