Essential listening: The importance of accurate, responsible radio advertising
Nobody wants to hear rubbish on their radio, do they? Well, I don’t. And radio commercials need to uphold the values and standards that customers expect. When we broadcast a radio ad, consumers must trust the content.
For broadcasters, fair and accurate commercial production is a big responsibility.
Have a listen to this message that was left this morning on a commercial producer’s voicemail. It makes the point very, very clearly.
To hear more audio along the same lines, click here.