Essential listening: The importance of accurate, responsible radio advertising

The law, yesterday.

The law, yesterday.

Nobody wants to hear rubbish on their radio, do they? Well, I don’t. And radio commercials need to uphold the values and standards that customers expect. When we broadcast a radio ad, consumers must trust the content.

For broadcasters, fair and accurate commercial production is a big responsibility.

Have a listen to this message that was left this morning on a commercial producer’s voicemail. It makes the point very, very clearly.

To hear more audio along the same lines, click here.

“What the world needs is a podcast about radio commercials obtaining legal clearance for broadcast.”

“You have to sound serious. You have to alarm people.” Voicing for a public health emergency

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Emma Clarke

Emma is an award-winning voiceover, broadcaster and writer. Want to find out more about Emma?
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