Essential listening: The importance of accurate, responsible radio advertising

The law, yesterday.

The law, yesterday.

Nobody wants to hear rubbish on their radio, do they? Well, I don’t. And radio commercials need to uphold the values and standards that customers expect. When we broadcast a radio ad, consumers must trust the content.

For broadcasters, fair and accurate commercial production is a big responsibility.

Have a listen to this message that was left this morning on a commercial producer’s voicemail. It makes the point very, very clearly.

To hear more audio along the same lines, click here.

“What the world needs is a podcast about radio commercials obtaining legal clearance for broadcast.”

“You have to sound serious. You have to alarm people.” Voicing for a public health emergency


Previous Blog Next Blog
Avatar image

Emma Clarke

Emma is an award-winning voiceover, broadcaster and writer. Want to find out more about Emma?
Read more about Emma
Read some TestimonialsGo back to Home

Some of Emma’s clients

Testimonial image
“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
Chris Stevens, director, Devaweb
Testimonial image
“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”
Mike Wyer, BBC