Today I was asked to record something for a ‘mystic phone line.’ The message was really long (and therefore really expensive for the caller to listen to) and it told the caller that if they carried on listening, they’d be given good luck, would come into some money and maybe even meet an exciting new lover. The message was aimed at people who’d been enticed to call the premium-rate number because they’re desperate for something good to happen in their lives, desperate for some meaning. And it made completely unrealistic promises.

I declined to record it.

I really don’t like stuff like that. I think it’s bad karma.   don’t like the idea of exploiting someone’s vulnerability like that because it’s so unfair, selling a lie. I don’t do dodgy competition stuff either – where you ring a number and have to listen out for a code, a question or something – or anything that promises a medical cure, for the same reason. It’s not on, making money out of people’s hopes and dreams like that. Don’t get me wrong, I’m not against healthy entrepreneurialism but I think there are more noble, ethical ways to make cash.

Not that everything I’ve voiced has been without shame but you get the essence of what I’m saying, yeah?


Photo by Thomas Vanhaecht

Girl ex machina

Who will sing at the inauguration?

“when it comes to…”

Previous Blog Next Blog
Avatar image

Emma Clarke

Emma is an award-winning voiceover, broadcaster and writer. Want to find out more about Emma?
Read more about Emma
Read some TestimonialsGo back to Home

Some of Emma’s clients

Testimonial image
“The perfect delivery. Every single time. Guaranteed. And always up for a brew and some cake.”
Chris Stevens, director, Devaweb
Testimonial image
“Emma is the best. I have no hesitation in recommending her for any voice over – she can handle anything.”
Mike Wyer, BBC