Stuff voiceovers know. (WARNING: I’m in vision)

Out of the blue I got a call from a lovely man who’d found an article I wrote ages ago on Medium.

It was this piece.

I wrote about how voiceovers get a feel for what’s going on in the world by the kind of stuff we get asked to voice.

During the pandemic, the portfolio of work landing in my Inbox changed literally overnight. Gone were the travel ads, the hospitality commercials, the videos for hairdressers and beauty salons. In were ads about kindness, fostering agencies, domestic violence awareness, hand sanitiser, funeral homes and divorce lawyers.

I mean, it’s not very cheery reading but it tells a helluva story.

So the lovely man – Chris Lovett from inEvidence – asked if I’d be interested in telling people the kind of stuff that voiceovers know.

Voiceovers get to see the guts of marketing campaigns and corporate communications and trust me, we know stuff.

I was well up for it.

I never get to talk about this stuff! To be fair, nobody ever really asks. So the initial convos with Chris were bloody brilliant. I got to opine about the nitty gritty of what it means to be a voiceover, how voiceovers can help businesses to sell more stuff and most importantly, how a voiceover can tell a story.

The startling part was that Chris wanted me to appear in vision. ARGH.

There’s a reason I’ve stayed locked in a cupboard for the past several hundred years, so the prospect of being seen was kind of stomach-churning. And not just for the viewers hahahaa.

So here it is. I hope you like it. It was top fun to do.

Want to hear more voiceovers? Click here!

Want to hear some daft stuff? Click here.

poetry in commercials – why poetry should be handled with care…

Sixteenth Week of Lockdown – some new music

How to voice a tear-jerker

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Emma Clarke

Emma is an award-winning voiceover, broadcaster and writer. Want to find out more about Emma?
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