Clearing the Air
Emma wanted to write a series of comedy podcasts that would run to five minutes max, per episode. Each show is ideal for people on the go, wanting a quick comedy fix without having to invest loads of time.
Being a pro voiceover, Emma often comes across dodgy scripts. During a recording session with producer Rik Watson, Emma started musing about what an official from the Radio Advertising Clearance Centre would say about the script she was trying to read.
She and Rik riffed on this theme for some time as Rik hit the record button. The character voice for Claudette Bewley came naturally, and Emma improvised.
After the session, Rik put some phone EQ on Emma’s voice and sent the recording to a copywriter, claiming that ‘this woman from some official body’ had left a message on his voicemail, complaining about an ad the copywriter had penned.
Well, the poor copywriter nearly passed out…
But the concept for CLEARING THE AIR was born – a stupid comedy podcast about the rigmarole of getting radio advertisements cleared for broadcast.
The character, Claudette Bewley, sounds suspiciously like Emma’s old French teacher but that’s another story…
Each episode is improvised by Emma. Only the top and tails voiced by Taff Girdlestone are actually written down.
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